As a small business owner, you know just how challenging it can be to wear every hat, every day. Trying to take on every business task yourself can be nearly impossible, especially as your business grows. Outsourcing some of these tasks will offload some of the work, freeing up time for you to focus on what’s most important: running your business. But how can you determine which tasks to outsource?
Identify Core Areas of Your Business
The first and most important thing is to identify which tasks are a part of the core areas of your business. These are the tasks you don’t want to outsource. These core tasks are what make you unique. Outsourcing them may cause quality to suffer or customer dissatisfaction – both of which will harm your business.
Common Tasks that Businesses Outsource
Any task that is not a core business task can be outsourced, but some tasks are better than others to contract out. Here are some of the best tasks to outsource:
- Payroll: Unless you’re running an accounting firm, you should be outsourcing your payroll. This ensures that your payroll taxes are paid on time. A payroll service is relatively inexpensive, so hiring someone in-house is often not a cost-effective solution.
- Bookkeeping: Bookkeeping is the one that most small business owners neglect and have a hard time managing on their own. Outsourcing basic accounting services to an experienced bookkeeper will ensure that your financial data is up to date and will help you avoid last-minute stress come tax season.
- Administrative tasks: Routine tasks, like sending out email newsletters, making travel arrangements and invoicing, can be time consuming and difficult to juggle. Hiring a virtual assistant to help you with these tasks can free up your time to focus on core business tasks.
- Marketing: Marketing is what will fuel your business’s growth. But if your hands are full trying to manage core business tasks, you may need some help in this department. Outsourcing to a public relations professional or marketing consultant will ensure your marketing efforts are consistent and stay on track.
Selecting the right tasks to outsource is a personal decision. Provided you have the budget, you can outsource just about any non-core business task. The key is to find a reliable and competent professional to handle the task.