While there’s plenty of “one-size-fits-all” customer relationship management (CRM) solutions around – in fact, you’re probably using one in your business right now – building, implementing, and growing your very own custom CRM makes far more sense for serious businesses.
Tailoring your customer interactions and management to individuals is now more important than ever, in a world where people expect companies to understand them and speak directly to their desires. This is why a custom CRM is so important when it comes to building business – and customer relationships.
So just what does a custom CRM offer?
Your own data model
While there are plenty of CRM solutions that allow you to add extra fields to your data model, in essence, your data model is always built to conform to one of their pre-built models. That means that you need to fit your needs to their model.
However, when you have a CRM built custom for your business, there is no need to “make something fit.”
While automation exists in out of the box CRM solutions, all automations are pre-prepared, and getting custom new ones added to your platform is likely to either be impossible or very costly. Building a custom CRM ensures that each and every automation that you want to implement goes in smoothly, and without extra cost.
The competitive advantage
If you and your competitors are all using the same CRM platform or service, even if it’s the best one on the market, there is no way that you can possibly set yourself apart from the competition. All the features of the platform are available to both your business and your competitors!
A custom CRM allows extension like no other. To put yourself ahead of the competition, you need to customize so that your CRM is directly tailored to your business, your goals, and your customers.
In a world where big data is now at the heart of how we do business, a custom CRM is a brilliant tool to place you ahead of the competition, in discretely defining all your customer data, outlining all your current and future workflows, and allowing for comprehensive analysis of your customers habits.
At PRG, we offer application development solutions to help your business design, build, implement, and oversee your custom CRM solution. Contact us today to find out more about what a custom CRM can do for your business, and how to get started.