When you consider the fact that 90% of today’s available data was created in just the last 2 years, it’s not surprising that big data is BIG business these days. The majority of big data is made up of every click, scroll or keystroke on a digital device. It equates to more than 2.5 quintillion bytes per day, the kind of number that probably has you scratching your head and thinking what on earth do we need all this data for?
For business owners, it’s absolutely crucial to collect data to improve and grow your business.
For example, let’s consider the type of data that your local gym might collect. Automatic doors may well collect information on how many people come and go each day; sign-up forms likely collect age, gender, postcode; your exercise machines likely log how many miles you run each day. This is just the tip of the iceberg for a business’s data collection but it’s a good idea of just how much information businesses can collect and have available.
For your business, it’s not only important to consider what kind of data to collect but also how to act upon that data.
Data Powers Decision Making
Data collection is overwhelming; there’s no doubt about it. However, it’s what you do with that data that is crucial to improving your business processes and maximizing efficiency. You need the right analysis methods set in place in order to have your data aid in making business growth decisions.
By collecting all the data possible in a given system, we can start to pick out patterns and make informed decisions based on what we see.
How to Collect and Analyze Data
So, how do you go about collecting your big data and making decisions based on it? You either need to purchase a commercial, off-the-shelf product, or look into getting a custom application developed specifically for your business.
For the first option, there are plenty of products out there that can handle data collection and reporting. Common examples are Custom Relationship Management Systems and website analytics tools. However, each of these is a standalone product that isn’t necessarily linked to other data sets.
If you are finding yourself with many different big data systems, then it’s probably time to check out the second option: a custom big data application.
Companies like PRG can build your team a custom application that enables you and your employees to add everything you need in the application. In addition, all of your data will exist in one system. So regardless of whether you’re pulling data from website form submissions, call centers, or other data sources, it will all be under one platform.
As your business grows, so too will the amount of data that you collect, and having a robust system is a key feature you’ll need inbuilt. We can build you a custom application that will grow with your business, with custom storage designed for the data needs of the future. Contact us today to learn more about our custom big data collection and analysis applications.